Playbooks
Long-form operator manuals on the topics that matter most to growth leaders: AEO and GEO, cross-border expansion, and the next set we are building.
Resources
Resources
Practical guides based on the methods and checks we use with clients.
Guides
Shorter primers and explainers for teams getting up to speed on a new channel, platform, or motion.
Tools
Free calculators for ROAS, ROI, CAC, LTV, conversion rate, and break-even analysis. No signup required.
Featured playbooks
The AEO and GEO Playbook
How to stay visible as search becomes generative. Covers what AEO and GEO mean, how answer engines work, the metrics that matter, the rollout phases, and the weekly operating loop we run with clients.
Read the AEO and GEO Playbook →
The Email Marketing Playbook for Ecommerce
How to turn email into 25-40% of ecommerce revenue. Covers flows, segmentation, deliverability, BFCM, the 2025-2026 inbox changes, and the weekly cadence we run with clients.
Read the Email Marketing Playbook for Ecommerce →
Other playbooks
- The cross-border playbook — scaling paid media across Europe and MENA without losing commercial control.
Featured guides
- AI engine optimization guide — the short-form primer on adapting your content for AI search.
- Ultimate Google Shopping feed checklist — a practical, item-by-item review of what a high-performing Shopping feed needs.
Free tools
Use our growth calculators to benchmark ROAS, ROI, CAC, LTV, conversion rate, and break-even points before your next strategic decision.
Want help applying this?
If a playbook maps directly to a problem you are working on, we can audit the program, pressure-test the strategy, and tell you where the leverage is.