01
Health claim restrictions
Google and Meta prohibit implied or explicit health claims - even structure/function claims that are perfectly legal on your label. One disapproved ad can trigger an account-level review that freezes all campaigns.
Supplements marketing agency
Grow your supplement brand without getting banned
Health claims, ad disapprovals, restricted ingredients - we have navigated it all. We help supplement and nutraceutical brands scale profitably on Google, Meta, and Amazon while staying compliant.
200+
Supplement SKUs managed
-45%
Avg. CPA reduction
0
Account suspensions
8+
Markets scaled
Why it matters
The supplement industry is one of the hardest verticals to advertise. Google restricts health claims. Meta flags anything that implies a medical benefit. Amazon suppresses listings for ingredient violations you didn't know existed. And one wrong word in your ad copy can get your entire account shut down overnight - losing months of performance data and audience signals.
Most agencies either don't understand the compliance landscape or play it so safe your ads sound like legal disclaimers. SOLID works with supplement brands to build growth systems that are both compliant and compelling - because you can't scale if your ads keep getting disapproved, and you can't convert if your messaging sounds like it was written by a lawyer.
We've managed campaigns for vitamins, protein supplements, functional foods, CBD-adjacent products, sports nutrition, and wellness brands across Google, Meta, Amazon, and email - in the US, EU, and Middle East. We know where the lines are, and we know how to build persuasive marketing that stays on the right side of them.
Industry challenges
Why supplement marketing is uniquely difficult
02
Ingredient-level ad restrictions
Certain ingredients are restricted or outright banned from advertising on specific platforms, even when they are legal to sell. Your agency needs to know which ingredients trigger automated flags and how to market around them.
03
Amazon listing suppression
Amazon's automated compliance systems flag supplement listings for disease claims, restricted terms in bullet points, and even certain image text. Suppressed ASINs lose all organic rank and ad eligibility instantly.
04
High competition, thin margins
The supplement market is saturated. Competing against established brands with deep pockets requires surgical targeting, compelling differentiation, and a relentless focus on unit economics - not just ROAS.
05
Subscription and retention pressure
Supplement brands live and die on repeat purchase rates. Acquiring a customer at $40 CPA only works if they reorder 4+ times. Most brands have no retention system beyond a discount code.
06
Cross-border regulatory complexity
What's compliant in the US may violate EU health claims regulation (EC 1924/2006) or UAE ESMA guidelines. Expanding internationally means rebuilding your messaging framework from scratch for each market.
How we help
Services built for your industry
Compliant paid advertising
Google Ads, Meta Ads, and Amazon PPC campaigns built within platform-specific supplement advertising policies. We structure claims, copy, and landing pages to pass review - without stripping out the persuasion.
SEO for supplement brands
Content strategy, product page optimization, and technical SEO built around high-intent supplement keywords - with E-E-A-T signals that Google rewards in health and wellness verticals.
Amazon listing and compliance
Listing optimization, A+ Content, and keyword strategy designed to rank and convert - while passing Amazon's automated supplement compliance checks on every ASIN.
Retention and subscription flows
Email and SMS lifecycle campaigns: welcome series, reorder reminders, subscription upsells, and win-back sequences that turn one-time buyers into repeat customers.
Compliance-first creative strategy
Ad copy, landing pages, and claims frameworks reviewed against Google, Meta, Amazon, and FTC guidelines before launch - so your campaigns scale without compliance setbacks.
International market expansion
Localized campaigns, market-specific claims frameworks, and regulatory-aware messaging for supplement brands expanding into the EU, UK, UAE, and beyond.
Proven results
Growth you can measure
OneEarPod Consumer electronics (D2C)
10x turnover across 6 European markets with profitable ROAS
10x
Turnover
6
Markets
30%
Repeat rate
EMF Boutik Food & Beverage · D2C
+81% year-over-year growth for the UAE's leading baking store
+81%
YoY Growth
+24%
Returning customers
+10%
AOV increase
Amazon Seller E-commerce · Amazon
Scaled Amazon PPC to 7 figures with sustainable profitability
7 fig
Revenue
35%
ACoS reduction
4.2x
ROAS
Client feedback
What our clients say
“A Year of Steady Profitable Growth! SOLID transformed our advertising strategy across 6 European markets. Their expert management of search, shopping, and social ads resulted in a remarkable tenfold increase in turnover and a consistently profitable ROAS.”
Victor Borsche
CEO & Founder, OneEarPod
“My numbers have increased steadily and profitably. I never would have imagined that we could achieve so much, so quickly. They put so much effort into helping us grow and answering our questions.”
Annie Sands
CEO & Founder, Sugarbabies
“SOLID understands that growth isn't just about traffic - it's about the right traffic, converting at the right cost, with the systems in place to retain those customers long-term.”
Torsten Muller
VP of Growth, Urban Sports Club
Ready to scale your supplement brand - compliantly?
Tell us about your products, your markets, and where you're getting stuck with ad approvals. We'll show you how to grow without the compliance headaches.