Increasing your website’s traffic is already a time-consuming task that takes up enough of your time. So, you need to make sure that traffic converts into sales, right? Thankfully, there are drop-dead simple ways of capturing attention, boosting conversion rates and ultimately, maximizing your profits without breaking the bank, or spending a lot of time tweaking your traffic campaigns.
It all begins with ensuring that your website or landing page is optimized for conversions. Whether you are directing traffic to a sales page, or you’re sending them to a landing page, you need to make sure that your page will motivate visitors into taking action.
Here are a few quick and easy ways to do that:
Make Visitors Do Less Work
If you are sending visitors to a squeeze or landing page, it’s important that you only ask for the information that you absolutely need.
Your opt-in form should ask for only their name and email address. You can segment your lists later as your subscribers begin to open and respond to your campaigns, but to maximize opt-in rates, you need to keep it simple. It shouldn’t take your visitor more than a few seconds to fill in the required information and subscribe to your list.
Additional form fields will severely decrease conversion rates because you’re bogging your visitor down. The less effort you require of potential subscribers, the easier it will be to grow a list.
Keep the page crisp and clean so that visitors aren’t confused about what action they should take, and make sure that all conversion elements are above the fold for optimal results.
In fact, eliminate it altogether so that all they see is the headline, opt-in form and incentive offer.
Also, pay careful attention to your headline. Make sure that it speaks to your visitor and gives them a reason to give you their name and email address. You’ll want to test out different headlines to determine what works best for your audience.
A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.
David Ogilvy, the business tycoon known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system.
He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.” Your job is to create a headline that immediately captures attention and touches down on what is most important to your target audience.
Replicate What Works for Others
Study successful landing and squeeze pages from within your niche and save yourself time by designing your opt-in pages around what has proven to work. And if you really want to increase opt-in rates, add a video to your squeeze page or a high-quality product box or graphic that represents
your incentive offer.
Provide Visitors with an Irresistible Incentive Offer
You’ll want to make sure that you are offering something of clear value that resonates with your target audience. Don’t make the mistake of trying to cater to every potential client on one squeeze page.
For the best results, create multiple landing pages that are aimed at specific target audiences, and then offer a giveaway that is designed to help them in some way. Even when focusing on just one niche, it’s important to speak to segments of your market.
For example, if you sell a guide on self-publishing, you could set up a landing page aimed towards beginners while offering a free report on “Top 10 Tools You Need to Build Your Author Presence”.
Then, create a second landing page that is targeted towards intermediate authors who already likely have an online presence but are looking to maximize exposure and build their readers base.
The more targeted your incentive offer is, the easier it will be to convince visitors to subscribe to your list.