The SOLID Facebook Ads Audit
What it is
During the SOLID Facebook Ads Audit, we’ll do an analysis of your Facebook ads account, your Facebook pages and Instagram profiles. You’ll be paired up with an expert social media advertiser who will take a close look at your Facebook ad account. Your public content will be analyzed for effectiveness and consistency. Your campaigns, ad set targeting and ads will be audited to identify any problems and uncover new opportunities to improve your campaigns.
What we’ll cover
Campaign Setup & Objectives
- Are your campaign objectives aligned with your overall business goals?
- Does your campaign setup follow industry best practices to assure you can maximize your success on Facebook?
- Are you making common mistakes like using a fragmented approach to managing your campaigns?
- Do your campaigns take potential customers through a well-structured sales funnel?
Audience Targeting & Testing
- Do you lack a clear target audience or could it be more defined?
- Are you creating website custom audiences based on the right conversion goals?
- Has your audience research been done correctly or could you improve your targeting criteria?
- Are you testing audiences against each other and do your tests make sense?
Ads Content & Messaging
- Is your messaging clear and aligned with your target audience?
- Are your content, targeting and goals consistent with your overall campaign objectives?
- Are you using ad formats that appeal most to your target market?
- Are you using the right approach to split-testing your ads and be able to draw conclusions from your tests?
Tracking & Analytics
- Have you installed all necessary pixels and tags to be able to analyze your visitor’s behavior and market to them correctly?
- Are all tags correctly implemented?
- Are you tracking and optimizing for the most important conversion goals on your website?
We hired SOLID for a large CRM project. I was looking for support with reacquisition and reactivation campaigns, automations, and a revamp of our newsletters. Solid overachieved their goals, and more than doubled our projected conversion rate.