Sunshine Babies

How Sunshine Babies increased sales by 227% in 3 months and scaled campaigns year-over-year.

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Client profile

Sunshine Babies is a high-end baby fashion boutique that sells premium fashion and gear for both baby and mom. Since starting their business in 2007, they have served thousands of happy customers and won multiple awards.

Sunshine Babies sought the help of SOLID to improve conversions and acquisition efforts profitably through paid search and social media.


Before working with SOLID, Sunshine Babies’ marketing campaigns were managed internally with a strong focus on SEO and social media marketing.

When algorithm changes influenced the way companies could reach their key audiences on Facebook, maintaining a steady conversion rate and volume became more difficult.


SOLID helped in the strategy planning and implementation of building out campaigns across Google Ads and Facebook Ads.

The campaign expansion included multi-tiered non-branded Shopping campaigns to fill the funnel, Google Search and display campaigns, and dynamic remarketing campaigns on Facebook Ads and Google.


Since working together, and looking at results year over year, revenue increased by 121%, conversion rate increased 42%, and conversions increased by 82%.

How We Did It

"They put so much effort into helping us grow"

I found SOLID after our revenue kept dropping month after month. Ruba and her team were very supportive and immediately had a plan for us to turn things around.

I never would have imagined that we could achieve so much, so quickly. They put so much effort into helping us grow and answering our questions. My numbers have increased steadily and profitably under their management.

If I had to pinpoint what I enjoy most, it's their communication: I always know what's going on with my campaigns because SOLID sends regular reports and responds to messages almost immediately.

I recommend working with this team if you want to see your numbers finally go up!
Annie Sands sunshine babies
Annie Sands
Owner, Sunshine Babies

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