Sunshine Babies is a high-end baby fashion boutique that sells premium fashion and gear for both baby and mom. Since starting their business in 2007, they have served thousands of happy customers and won multiple awards.
Sunshine Babies sought the help of SOLID to improve conversions and acquisition efforts profitably through paid search and social media.
Before working with SOLID, Sunshine Babies’ marketing campaigns were managed internally with a strong focus on SEO and social media marketing.
When algorithm changes influenced the way companies could reach their key audiences on Facebook, maintaining a steady conversion rate and volume became more difficult.
SOLID helped in the strategy planning and implementation of building out campaigns across Google Ads and Facebook Ads.
The campaign expansion included multi-tiered non-branded Shopping campaigns to fill the funnel, Google Search and display campaigns, and dynamic remarketing campaigns on Facebook Ads and Google.