You’ve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return.
That sounds like a crazy return on investment (ROI), right? Well, not really. With Facebook Ads, it’s possible to replicate these successful marketers’ techniques so you too can experience an extraordinary ROI!
There’s no denying the fact that when it comes to marketing and advertising your business on social media, Facebook is the way to go. With over 2 billion users logging in to Facebook every month from all corners of the globe, Facebook is king of social media. Whether you want to reach people in your town or city or people on the other side of the world, it’s possible with Facebook ads.
Why Should You Advertise On Facebook?
Here are a few reasons why you should consider investing in this platform.
1. Your potential customers and clients are all on Facebook
Not everyone likes Facebook, but everyone’s heard of it and most people are on it. Worldwide, there are over 2.20 billion monthly active Facebook users for Q1 2018 (Facebook MAUs) which is a 13 percent increase year over year. It’s simply too big to ignore. Whether you’re looking to target people in your location or another continent, it’s very easy to do so on Facebook.
2. Hyper-targeting is a Facebook Ads specialty
When you sign up for a Facebook account, you give Facebook a wealth of information about yourself. Advertisers can then target you based on the information you provide. Other advertising platforms don’t come anywhere near Facebook ads’ targeting options.
For instance, you can target people based on their location, their hobbies, their favorite sports teams, their language, their education, their life status, their work, their finances, their travel preferences, the websites they have visited and so much more.
3. You have a lot of control over your spending
Facebook ads lets you get very specific with your budget. You can set a budget on the campaign level, or get granular and set a budget for specific ads and target audiences. Depending on your budget, you can spend a few dollars each day, and Facebook is not going to complain about it. Once you start seeing results, you can quickly scale your campaigns to get your ads in front of more people.
4. You can measure your Facebook ads results
You’re not going to be playing the guessing game with Facebook ads. In your Facebook Ads Manager you can see how many impressions, clicks, and conversions your ads are receiving in real-time. To be able to measure your results, you do need to add the Facebook pixel to your website.
This snippet of code is all you need to track important activities on your website – who’s buying, who’s signed up to your list, who’s visited and bounced off your site without doing anything, and so on.
5. Facebook advertising can grow your website traffic and foot traffic
Facebook ads give you a set of different campaign objectives to choose from and a wide range of Calls-to-Actions to use on your ads. For example, if you want them to visit your site, simply include the right call to action and ask your visitors learn more, buy or download now. If you want them to drop by your physical store, let them know. If you make your ad enticing enough and give people what they want by addressing their pain points, you make it easy for them to follow your call to action.
6. You can quickly get your brand in front of the right audience
Not everyone will be interested in your brand, and trying to make everyone buy into what you’re offering probably won’t work. In Facebook ads, the goal is to get in front of the right audience, not just any audience. With the targeting settings, people will be more receptive to what you’re showing them. They’ll engage more with your ad, which will lead to a bigger reach and lower ad costs.
7. Facebook ads is more effective than organic Facebook marketing.
In the old days, you could simply put up a new Facebook page, and pay a few bucks to have people like your page. When you publish a new post on your page, a huge percentage of your fans and followers see your update in their news feeds. Today, it’s a different story.
With Mark Zuckerberg’s announcement in January 2018 to reduce Facebook ads noise and connect users with their friends, family and groups again, organic page reach has dropped significantly. If you want to reach your target audience, it’s best to invest in Facebook ads instead of twiddling your thumbs waiting for your fans and followers to like your new post.